Frame Cafe at TTDI. This is a conceptual business that highlighted photo frames as the identity of the cafe. The frames are not related to the products. The cafe serves basic western food.
Apparently, the frame concept becomes the awareness, recall and recognition as from Advertising Strategy theory.
It's fun with such concept.
Years ago , I have created Golf Chicken Rice Ball. Golf Ball & Chicken
Rice Ball are both round. Therefore, they are "related" in a way but definitely it carried very much weight in brand recognition !
Many Chinese food stalls or restaurants proud of their tasty foods but we also encounters with such direction .....the shop at somewhere at Sg. Besi, near to market, then you go left, then you go right ..you park your car under the tree with " datuk" , then you walk, then you see one very old shop with atap, ah.... that is the shop-lah.
Half day talking... no name...no brand !
Brand it lah....branding come with business concept, come with product concept.
No comments:
Post a Comment