Signal Of Economic Recovery For 3rd Qtr 2009

1. There are more and more reports and signals to show the recovery of the economy begin from 3rd qtr of 2009.

Thing is looking good for 2010 ahead and we are experiencing the "bottom out" effect now seeing the festive demand coming towards end of 2009 and early 2010 such as X-Mas, New Year, Chinese New Year !

2. Malaysian realises that we need to learn Branding Management from China counterpart. Even though China development is much later than Malaysia but the Branding Awareness and Management is much more advance and effective than us.

Yet, Branding is not always "Expensive" if you do know the philosophy !



Overview Report of furniture market in China :-

Latest statistics released by China National Light Industry Information Centre show that for the period January – July 2009 China’s total export of furniture fell by 9.45 percent in value to US$14.4 billion compared to a year earlier, of which wooden furniture fell 1.82 percent to US$379.9 million due to weak demand from the Euro Zone, US and Canada.

On the other hand, China’s total import of furniture fell by 8.64 percent in value to US$678.2 million compared to a year earlier, of which wooden furniture fell 4.8 percent to US$134.2 million despite a pickup for mid-range furniture in second/ third-tier cities as a result of the central government’s stimulus package to boost domestic consumption.

The Chinese domestic market has become more competitive as many local furniture companies, including export-oriented ones, have turned to tap on the domestic market aggressively, which carries significant growth potential.


§ Some Malaysian exhibitors feedback that they exhibited in the show to learn from the Chinese counterparts how to they do brand building and to identify areas for collaboration to penetrate the Chinese domestic as well as international markets.