SMI Seminar on 21.2.09

Mr Neil Foo, Managing Director of WorldMill Corp. Mr Foo will share about his experience in facing the current economic downturn when many SMEs are facing problems of survival?

(Presented by Neil Foo for NASMEC ( SMI ) Business Networking Seminar on 21.2.09)

The Factual :

The Fake Of World Demand ( Capacity Race)
The Belief Of Profit Average - Out Phenomena ( we have earned future profit in last few years)

A. Analysis

1. Production Capacity & (Lifestyle Fast Track)

2. Sales Situation

3。Market Mix

4。Product Mix

5。Operation Costing

6。Cash Flow Situation

B.Strategy

“Mental Stamina - Everyday Must Sell ” & AQ - Adversity Quotient(逆境商數)

1. Recession Cash Flow Management / Monthly Commitment

2. Market Visit & Frequent Visit – Evaluation vs Priotisation

3. Product Mix Segmentation

4. Stock Management ( Everyday Turn Stock To Cash)

5. Product Extension ( Own the sales but do not own the stock – back to back )

6. International vs Domestic

7. Domestic Enlarge

8. Risk Management : Collection ( 50:40:10), Gross Profit Vs Capital

9. Human Resource Management – Everyone is Salesperson ( Telemarketing)

10. Very Close Communication ( Good flow of information of situation control and motivation)

11. Unlimited Database Chasing

12. Networking ( Business , Social)

13. Referral Program to introduce business

14. Guriella Marketing Tools : Website, Emails, Telesales/marketing, SMS, Small Ads, Joint Exhibition

15. Variable Cost Vs Fix Cost : ( cut loss)

16. Outsourcing of logistic and operation

17. Get Reasonable Loan

What is AQ?

Adversity Quotient/AQ, is the science of human resilience.

People who successfully apply AQ perform optimally in the face of adversity — the challenges, big and small, that confront us each day.
In fact, they not only learn from these challenges, but they also respond to them better and faster.

For businesses and other organizations, a high-AQ workforce translates to increased capacity, productivity, and innovation, as well as lower attrition and higher morale.

AQ leverages on our natural ability to learn and change, enhancing this vital capacity. In fact, unlike other types of learning, AQ can be permanently rewired and strengthened. Finally, AQ methods are used for a wide array of applications that drive your success.

EQ = Emotional Quotient => Emotion Intelligent
IQ = Intelligent Quotient